OUR STORY

In the United States alone, there are about 41,590 licensed liquor stores responsible for employing about 171,766 people and the industry rakes in a whooping sum of $50 billion annually. Revenue in the wine, beer and liquor store industry is expected to grow over the next 5 years as stores generate greater sales especially of high-margin products. There is a spike in conscious consumerism with an increase in consumer confidence leading to the consumption of these high-margin products.

SOKO Distributors is the first black-owned and woman-owned distributor of wine, beer and liquor in California. Founded to be a market disruptor of the oligopoly alcohol industry structure helping underrepresented small, medium and large-scale producers enter and grow their market share across the United States, while leveraging our in-state footprints. We currently serve Delta Airlines at both SFO and LAX airports and 25 Total Wines & More across California.

We sell, market and distribute our products through a multi-channel sales and marketing system across the United States.

In 2016, the Wachira Group  was formed with the aim of tackling the disproportionate underrepresentation of BIPOC, women, and local small batch crafters of wine, beer, and liquor. I have been very intentional about creating pipelines that address the inequities in the industry.

SOKO Distributors is the first black-owned and woman-owned distributor of wine, beer and liquor in California. Founded to be a market disruptor of the oligopoly alcohol industry structure helping underrepresented small, medium and large-scale producers enter and grow their market share across the United States, while leveraging our in-state footprints. We currently serve Delta Airlines at both SFO and LAX airports and 25 Total Wines & More across California.

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